What can Sports Clubs do…

Helping kids develop a healthier relationship with food does not mean being perfect. It means creating a culture where nutritious choices feel normal, valued and supported. Sports clubs play a powerful role in shaping children’s habits on and off the pitch. Here are a few key ways clubs can make a meaningful difference:

Instead of handing out sweets, chocolate bars or fizzy drinks after training, clubs can shift the culture by asking parents to bring yoghurt, fruit, sandwiches or other nutritiously balanced food, refuelling busy bodies and celebrating effort and participation in healthier ways. Coaches are powerful folks and the kids really look up to their coaches! If coaches are on board and encourage kids with the benefits of eating well to power up performance and feel good, it is easier for families to make these changes.

When coaches, staff and older players model healthy eating habits such as drinking water, eating well and talking positively about food and energy, it has a ripple effect. Kids naturally mimic those they admire, so clubs have a huge opportunity to show that food is fuel and that smart choices are part of being an athlete.